business strategy

11 Jul 2017

5 Powerful Moments on the Path to Get More Clients

By | 2017-07-12T16:20:31+00:00 July 11th, 2017|Categories: Doug's Blog, Go-Giver Coach, HubSpot Agency Partner, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Phoenix Rising From Fire - Path to Get More Clients

Most small businesses start with someone who has an innovative idea, or at least the desire to build a business around what they do. In most cases, these entrepreneurs fall into sales out of necessity. You either figure out how to get more clients, or you fail.

Our story started this way. Early successes led us to underestimate the power of mastering marketing and sales, both the skills and the […]

15 Jun 2017

Be Interesting – How to Win Leads at Trade Shows

By | 2017-06-16T19:08:29+00:00 June 15th, 2017|Categories: Branding, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |

Reporter - Be Interesting Win Leads At Trade Shows

Most businesses seem to hit trade shows as if they are a necessary evil for lead generation. They do what is needed, but don’t try to stand out. At a time when budgets are tight and trade show attendance is dropping, is this approach wise?

As I was walking through the Global Petroleum Show here in Calgary on Tuesday, I was struck by a few insights.

Fitting In – The  80/20 Rule

The […]

9 Jun 2017

5 Ways to Win Survivor Alberta – Business Edition

By | 2017-06-27T14:23:25+00:00 June 9th, 2017|Categories: Business Strategy, Doug's Blog, Marketing, Mindset and Motivation, Oilfield Pulse|Tags: , , , , , , , , , , , , , , , , , , , , , |

Win Survivor Alberta - Business Edition - Whitewater Rafting

The key to being the ultimate survivor in business in an extremely competitive landscape is to have a strategic plan. These five components will help you thrive.

Before I stopped watching television, I used to watch Survivor. One of my favourite scenes was an episode where Rupert stole shoes and other items from the other tribe, and then they used the pirated loot to trade for more useful – and untraceable – […]

19 May 2017

3 Questions To Ask Before Cutting The Marketing Budget

By | 2017-05-19T12:49:17+00:00 May 19th, 2017|Categories: Business Strategy, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , |

Team Meeting - Questions For Marketing Budget

Most starting and early growth entrepreneurs are focused on costs. Shifting your mindset about marketing budget can change your results dramatically. These 3 questions help you do that.

The First Questions People Normally Ask

If you own a business and someone says you should use some powerful integrated marketing software that costs $800 per month – what is your first thought?

If an online marketing firm comes to you with a proposal to increase traffic and lead generation from your website and it will cost $4,000 a month […]

15 May 2017

Get Serious About Defining Your Ideal Clients

By | 2017-05-16T11:23:19+00:00 May 15th, 2017|Categories: Branding, Business Strategy, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , , , , , , , , |

Define Ideal Clients - Strategic Marketing - Business Collage on Cube

One of the keys to strategic marketing is to make the best use of your limited resources for the greatest results. One of the most powerful drivers of marketing results is to define your ideal clients precisely.

◊♦◊

The best way to show how this works is to take you along on my latest journey to do just that for the online marketing services portion of our business.

A good strategy is just as much about what you will not […]

12 Apr 2017

5 Powerful Exercises to Rehab Your Business

By | 2017-04-12T16:44:29+00:00 April 12th, 2017|Categories: Business Strategy, Doug's Blog, Oilfield Pulse, Working on the Business|Tags: , , , , , , , , , , , , , |

5 Exercises to Rehab Your- Business Think Outside Box

In rehab, you engage with experts and specialists to get through the first few stages of recovery. You can also speed it along by outsourcing to clinics outside of the public health care system.

At some point, you have to do some of the work on your own. If the exercises are too complicated or time-consuming, most people won’t do them.

So here are some simple but powerful exercises you can do to rehab your business. You will get stronger faster, by pushing the exercises […]

22 Feb 2017

To Win, Understand Your Buyers Better Than Anyone Else

By | 2017-06-21T16:33:38+00:00 February 22nd, 2017|Categories: Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , , , , , , , , |

Understanding the Buyer's Journey in Inbound Marketing

Ultimately buyers are responsible for making wise purchases. However, they usually need help. That is your opportunity to guide them through the buyer’s journey.

Buyer’s Perspective

When buyers don’t know how to differentiate their vendors or the solutions they provide, they focus on price.

It is easy to blame vendors for not making things clear in their marketing and sales literature. How many buyers know what questions to ask a supplier, so the important differences are evident?

To get […]

6 Sep 2016

How Does Your Value Stack Up In A New Market?

By | 2017-07-12T19:42:21+00:00 September 6th, 2016|Categories: Branding, Business Strategy, Doug's Blog, Marketing, Oilfield Pulse|Tags: , , , , , , , , , , , , , , , , , , , , , |

Target Misunderstood Value in Canada - A New Market

If you are unprepared or desperate, entering a new market can kill your business. Deep pockets won’t always save you either.

Remember Target expanding into Canada back in 2013? They had deep pockets and resources. Then after a series of missteps, they pulled out roughly two years later, incurring financial losses in the billions.

Target Canada made a lot of mistakes starting with […]

16 May 2016

Finding Balance On The Road To Competitive Advantage

By | 2017-04-03T11:10:29+00:00 May 16th, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , , |

Elephant on Tightrope - Balance

Businesses must walk a fine balance between innovation and standardization.

I don’t usually mention this, but I initially studied to be an engineer before circumstances sent me off on a different path. Maybe that training causes me to notice things or maybe seeing patterns is just a part of me.

Quite a few years ago, I observed something about Calgary road designs. It seems like every major intersection project was an […]

7 Apr 2016

The Power of Knowing Your Entrepreneurial Focus

By | 2017-04-12T11:44:15+00:00 April 7th, 2016|Categories: Business Strategy, Manifast, Mindset and Motivation, The Good Men Project|Tags: , , , , , , , , , , , , , |

Entrepreneurial Focus

It is very difficult to focus on a business mission and yourself at the same time. Clarity makes all the difference.

“He who has a why to live can bear almost any how.” ~ Friedrich Nietzsche

Robert

Robert has somewhere between seven and a dozen small business ventures on the go at any time.

If he sees an opportunity or has an idea, he is quick to launch it. One of the businesses started out in managed information technology services. Then a client asked
if he could build her a […]