business growth

19 May 2017

3 Questions To Ask Before Cutting The Marketing Budget

By | 2017-05-19T12:49:17+00:00 May 19th, 2017|Categories: Business Strategy, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , |

Team Meeting - Questions For Marketing Budget

Most starting and early growth entrepreneurs are focused on costs. Shifting your mindset about marketing budget can change your results dramatically. These 3 questions help you do that.

The First Questions People Normally Ask

If you own a business and someone says you should use some powerful integrated marketing software that costs $800 per month – what is your first thought?

If an online marketing firm comes to you with a proposal to increase traffic and lead generation from your website and it will cost $4,000 a month […]

17 Dec 2014

Case Study: Writing a Compelling Mission Statement

By | 2017-04-12T12:25:14+00:00 December 17th, 2014|Categories: Business Strategy, Manifast, Marketing|Tags: , , , , , |

Compelling Mission Definition and Case Study

Purpose or mission driven businesses are not only more satisfying to start, run and be employed at; they also tend to significantly outperform their competitors financially.

So I’ve been thinking a bit about mission or purpose driven businesses recently. There are more and more examples coming out where mission or purpose driven organizations are outperforming their competition.

In fact, two of the books I am reading right now touch on this very concept from a client attraction and retention perspective.

The first is “Getting Naked” by […]

17 Nov 2014

Why Manifast Now? The Official Launch

By | 2017-04-12T12:43:22+00:00 November 17th, 2014|Categories: Manifast|Tags: , , , , , |

Several months ago (my how time flies), I had decided that we need to launch a blog that was a little different from my personal blog.

That time has come.

Well in reality this blog doesn’t look terribly different from the brand new look on my personal blog.

But looks can be deceiving.

We’ve decided to keep a consistent brand across all of our sites so looks alone are not the difference.

It is the character, format and content that will be a bit different.

My personal blog will keep going as a place for me to write […]

19 Jul 2011

Are You Working on the Business?

By | 2017-05-24T13:03:07+00:00 July 19th, 2011|Categories: Business Strategy, Doug's Blog, Working on the Business|Tags: , , , , , , , , , , , , |

Man On Roof - Working on the Business

What does working on the business really mean?

As a business owner (or entrepreneur) you spend a lot of time working to build your business. You are:

  • Finding new customers,
  • Keeping existing customers happy,
  • Providing your product or service to customers,
  • Hiring good people,
  • Retaining your employees,
  • Keeping on top of the finances,
  • Putting out fires,
  • And generally growing your business.

And many business owners can generate a lot of revenue and even profit doing the above. They may even significantly grow their businesses.

So isn’t that […]