adding value

11 Jul 2017

5 Powerful Moments on the Path to Get More Clients

By | 2017-07-12T16:20:31+00:00 July 11th, 2017|Categories: Doug's Blog, Go-Giver Coach, HubSpot Agency Partner, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Phoenix Rising From Fire - Path to Get More Clients

Most small businesses start with someone who has an innovative idea, or at least the desire to build a business around what they do. In most cases, these entrepreneurs fall into sales out of necessity. You either figure out how to get more clients, or you fail.

Our story started this way. Early successes led us to underestimate the power of mastering marketing and sales, both the skills and the […]

25 May 2017

Do You Know What Makes You Successful At Sales?

By | 2017-05-25T17:31:44+00:00 May 25th, 2017|Categories: Doug's Blog, Marketing, Sales, Working on the Business|Tags: , , , , , , , , , , , , , , |

2 Business People Meeting - Successful at Sales

Most small and mid-sized businesses cannot clearly define the process they use for successful sales. This lack of clarity severely limits the growth potential of an SMB. Here’s why.

I didn’t say YOU can’t sell. If you’ve been in business or sales for a few years and are still around, you’ve probably figured something out that works for you.

In fact, I haven’t met very many business owners who don’t think they can sell or at least have someone on […]

22 Feb 2017

To Win, Understand Your Buyers Better Than Anyone Else

By | 2017-06-21T16:33:38+00:00 February 22nd, 2017|Categories: Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , , , , , , , , |

Understanding the Buyer's Journey in Inbound Marketing

Ultimately buyers are responsible for making wise purchases. However, they usually need help. That is your opportunity to guide them through the buyer’s journey.

Buyer’s Perspective

When buyers don’t know how to differentiate their vendors or the solutions they provide, they focus on price.

It is easy to blame vendors for not making things clear in their marketing and sales literature. How many buyers know what questions to ask a supplier, so the important differences are evident?

To get […]

6 Sep 2016

How Does Your Value Stack Up In A New Market?

By | 2017-07-12T19:42:21+00:00 September 6th, 2016|Categories: Branding, Business Strategy, Doug's Blog, Marketing, Oilfield Pulse|Tags: , , , , , , , , , , , , , , , , , , , , , |

Target Misunderstood Value in Canada - A New Market

If you are unprepared or desperate, entering a new market can kill your business. Deep pockets won’t always save you either.

Remember Target expanding into Canada back in 2013? They had deep pockets and resources. Then after a series of missteps, they pulled out roughly two years later, incurring financial losses in the billions.

Target Canada made a lot of mistakes starting with […]

12 May 2016

Need More Money? Take a Close Look at How You’re Creating Value

By | 2017-04-12T11:29:28+00:00 May 12th, 2016|Categories: Business Strategy, Manifast, Marketing, The Good Men Project|Tags: , , , , , , , , , , , , |

Tough Times Curve In The Road

When times are tough it is tempting to play a safe game. You might want to reconsider that strategy to win in business.

In tough times, it is tempting to tighten the belt and keep doing what you do.

Our natural inclination is to reduce the bigger risk by taking fewer risks at all; to seemingly play it safe. If you are the sole breadwinner it feels like every business mistake is taking food out of your family’s mouth.

So we get paralyzed with […]

11 Apr 2016

Being Self-Aware Enough to Know Your Value is the Path to Creating Exceptional Value

By | 2017-04-03T11:11:02+00:00 April 11th, 2016|Categories: Business Strategy, Doug's Blog, Leadership, Mindset and Motivation, The Good Men Project|Tags: , , , , , , , , , , , , , , , , , , , |

Team of Self Aware Business People - Startup

With people walking the Earth claiming to be the “greatest” at everything, it is easy to lose sight of your personal potential for greatness.

When I think of personal greatness, I don’t mean the narcissistic “look at me, look how great I am” of an adult child clamoring for constant approval. A little limelight is good for the soul. Tying your sense of self-worth to the […]

7 Jan 2015

Crossing The Bridge To Value

By | 2017-05-30T19:20:41+00:00 January 7th, 2015|Categories: Doug's Blog, Go-Giver Coach, Marketing, Sales|Tags: , , , , , , , , , , , , , |

Creating the Bridge to Value in Your Sales Process

In this guest post by Certified Go-Giver Coach and Business Growth Authority Doug Wagner, you’ll learn how to move the selling process from non-productive to very productive…through a simple crossing of the bridge to value. Powerful!!

Enjoy Doug’s wisdom! – Bob Burg

I was conducting some sales training over a period of 3 days this past fall and observed something happening repeatedly during the practice sessions. When I reflected on my own […]

15 Nov 2013

Comparing Value in 2 Very Different Business Models

By | 2017-06-12T14:17:00+00:00 November 15th, 2013|Categories: Business Strategy, Doug's Blog, Go-Giver Coach, Marketing, Sales|Tags: , , , , |

I recently spent $900 each on two totally different purchases and it got me thinking about the value relative to payment. Essentially both complied with Law of Value (The Go-Giver by Bob Burg and John David Mann) but for seemingly different reasons.
Dump truck and gravel business - small

The Gravel Drive

The first purchase was three big dump truck loads of gravel; roughly 30 cubic yards for our 200 yard long driveway. It was ¾ inch crush which means it had to be what is […]