Sales

3 Nov 2016

Fear, the Sounds of Silence, and Some Marketing Strategies

By |2017-06-12T14:25:51+00:00November 3rd, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , , |

Like many people, I’ve been following the U.S. election. It has become nasty and full of hate. The Internet, the media, and social media are amplifying the effect. A year ago, we watched the Conservative Party try a few...

6 Oct 2016

The Hidden Costs of Failing to Innovate in Sales

By |2017-04-04T17:45:18+00:00October 6th, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , |

What are you doing to innovate how you market and sell your products and services? If you are trying to survive and even thrive at today’s oil prices, these two functions are the key to competing and staying profitable.

27 Jun 2016

Who is the Hero In Your Story?

By |2017-04-03T11:09:16+00:00June 27th, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Sales, The Good Men Project|Tags: , , , , , , , , , , , , , , , , |

Who Is The Hero in Your Story

Great leaders and businesses have a story to tell. The best understand who the hero should be.

Many men have lost their place in the bigger story. We bought into one narrative that has not worked out and are now struggling to find a new one as the world rapidly shifts underneath us. Some are looking for a hero, and some are seeking to become one again. We […]

16 May 2016

Finding Balance On The Road To Competitive Advantage

By |2017-04-03T11:10:29+00:00May 16th, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , , |

Elephant on Tightrope - Balance

Businesses must walk a fine balance between innovation and standardization.

I don’t usually mention this, but I initially studied to be an engineer before circumstances sent me off on a different path. Maybe that training causes me to notice things or maybe seeing patterns is just a part of me.

Quite a few years ago, I observed something about Calgary road designs. It seems like every major intersection project was an […]

2 May 2016

Be Careful What You Ask For On the Internet

By |2017-04-03T11:10:50+00:00May 2nd, 2016|Categories: Current Events, Doug's Blog, Marketing, Sales, Technology, The Good Men Project|Tags: , , , , , , , , , , , , , , , , , , , |

Polar Research Vessel Naming Contest

You probably wouldn’t let the Internet name your baby. So what could go wrong in naming your $289 million polar research vessel?

What happens when you are building an expensive new polar research vessel, and you want to generate some visibility for the project? Why of course, you hold a public naming contest on the Internet.

This is exactly what the Natural Environment Research Council (NERC) did.

◊♦◊

The new ship, […]

5 Apr 2016

Going High to Access Alberta’s Ocean

By |2017-04-17T13:22:16+00:00April 5th, 2016|Categories: Current Events, Doug's Blog, Marketing, Oilfield Pulse, Sales|

Imagination, Innovation and a Boy in Box

Alberta wasn’t always landlocked. Now is the time to reimagine our competitive advantage.

Alberta wasn’t always landlocked. Anywhere from 600 million years ago until 85 million years ago, give or take some rounding errors, the salt water of the ocean covered Alberta by varying degrees.

Then for 2 million years, Alberta went through about 80 glacial cycles. The last ice age finished about 10,000 years ago, bringing us to relatively modern times.

The federal government got elected […]

21 Mar 2016

Manage Your Brand: Win the Hearts of Customers

By |2017-04-03T11:11:51+00:00March 21st, 2016|Categories: Business Strategy, Current Events, Doug's Blog, Marketing, Oilfield Pulse, Sales|

Happy Customers - Branding

People buy Apple products, because Apple has a powerful brand that connects to their ideal customer.

Consumers can see the connection to the iPhone in their hand or the MacBook Pro in their lap along with the company itself.

It doesn’t matter if the products are manufactured offshore by companies and people they don’t know exist. It doesn’t matter if the components in the phones are fabricated by other companies most of us have never heard of. […]

11 Dec 2015

5 Marketing Blunders Almost Everyone Makes

By |2017-06-02T15:44:13+00:00December 11th, 2015|Categories: Manifast, Marketing, Sales, The Good Men Project|

Marketing Blunder Extra Hands on Hands

Chances are you are making one or more of these mistakes in your marketing. Knowing what they are can make all the difference.

Over the last few 15 years in business, I’ve seen a lot of good and bad. I’ve attended a lot of learning events, lead workshops, consulted and spoken at numerous events. I’ve had the opportunity to observe what others say and do.

Maybe you’ve got it together all of the time, but from my view, pretty much everyone blunders at […]

1 Jun 2015

Marketing Your Business: Being Unique Or Useful

By |2017-04-04T12:09:07+00:00June 1st, 2015|Categories: Business Strategy, Doug's Blog, Marketing, Sales|

Goats in a Tree - Be Useful

I’ve met a lot of really interesting entrepreneurs and business owners over the years. Almost every single one of them had either a passion for serving that made them stand out or a product or service offering that had great value.

In marketing people often refer to their unique selling proposition or selling point (USP).

The definition of unique is:

“Being the only one of its kind; unlike anything else.” ~ Google

Here is the thing.

Unless you […]

21 Apr 2015

Letting Go When Your Plans Go Sideways

By |2017-04-13T12:25:06+00:00April 21st, 2015|Categories: Business Strategy, Doug's Blog, Marketing, Mindset and Motivation, Sales|Tags: , , , , , , , , |

Horse Head and Eyes - Letting Go and Holding On

Sometimes lessons come from places you don’t expect and still impact you many years later.

About 22 years ago, I was 28 and taking horse riding lessons. I rode English and if you are familiar with the style, the saddle is quite small compared to Western. I mention that because it becomes somewhat relevant later in this story.

I think I ended up in that style in the […]