Sales

11 Jul 2017

5 Powerful Moments on the Path to Get More Clients

By | 2017-07-12T16:20:31+00:00 July 11th, 2017|Categories: Doug's Blog, Go-Giver Coach, HubSpot Agency Partner, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Phoenix Rising From Fire - Path to Get More Clients

Most small businesses start with someone who has an innovative idea, or at least the desire to build a business around what they do. In most cases, these entrepreneurs fall into sales out of necessity. You either figure out how to get more clients, or you fail.

Our story started this way. Early successes led us to underestimate the power of mastering marketing and sales, both the skills and the […]

15 Jun 2017

Be Interesting – How to Win Leads at Trade Shows

By | 2017-06-16T19:08:29+00:00 June 15th, 2017|Categories: Branding, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |

Reporter - Be Interesting Win Leads At Trade Shows

Most businesses seem to hit trade shows as if they are a necessary evil for lead generation. They do what is needed, but don’t try to stand out. At a time when budgets are tight and trade show attendance is dropping, is this approach wise?

As I was walking through the Global Petroleum Show here in Calgary on Tuesday, I was struck by a few insights.

Fitting In – The  80/20 Rule

The […]

25 May 2017

Do You Know What Makes You Successful At Sales?

By | 2017-05-25T17:31:44+00:00 May 25th, 2017|Categories: Doug's Blog, Marketing, Sales, Working on the Business|Tags: , , , , , , , , , , , , , , |

2 Business People Meeting - Successful at Sales

Most small and mid-sized businesses cannot clearly define the process they use for successful sales. This lack of clarity severely limits the growth potential of an SMB. Here’s why.

I didn’t say YOU can’t sell. If you’ve been in business or sales for a few years and are still around, you’ve probably figured something out that works for you.

In fact, I haven’t met very many business owners who don’t think they can sell or at least have someone on […]

29 Mar 2017

If Marketing Is a Growing Asset, Would You Invest More?

By | 2017-04-12T11:10:41+00:00 March 29th, 2017|Categories: Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , |

Marketing Assets Factory

For most Oil and Gas (O&G) service companies, marketing works like this. You put money into it, and if it works, you get some leads. Marketing is an ongoing expense instead of an asset. Stop spending, and you stop getting results.

Sales Assets

Sales work much the same way. The biggest difference is it is primarily composed of people. If customers are spending somewhere and you want more sales, you either motivate your sales team a little more or hire additional sales people.

There are two common types of sales people everyone talks […]

22 Feb 2017

To Win, Understand Your Buyers Better Than Anyone Else

By | 2017-06-21T16:33:38+00:00 February 22nd, 2017|Categories: Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , , , , , , , , |

Understanding the Buyer's Journey in Inbound Marketing

Ultimately buyers are responsible for making wise purchases. However, they usually need help. That is your opportunity to guide them through the buyer’s journey.

Buyer’s Perspective

When buyers don’t know how to differentiate their vendors or the solutions they provide, they focus on price.

It is easy to blame vendors for not making things clear in their marketing and sales literature. How many buyers know what questions to ask a supplier, so the important differences are evident?

To get […]

6 Dec 2016

The Mystery in Marketing

By | 2017-04-03T11:06:36+00:00 December 6th, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Oilfield Pulse, Sales|

Alien Spaceship X-Files

The Truth is Out There

This month’s theme (Oilfield Pulse) is about conspiracy theories. This theme immediately got me reminiscing about the X-Files television series. It is possible, that somewhere behind all the woes we are facing as a province and industry, there is cigarette smoking man who is somehow in on it.

Or, maybe the truth is more mundane.

It could be that we still don’t have those pipelines because people don’t want them in their backyard for an abstract benefit […]

3 Nov 2016

Fear, the Sounds of Silence, and Some Marketing Strategies

By | 2017-06-12T14:25:51+00:00 November 3rd, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , , |

Like many people, I’ve been following the U.S. election. It has become nasty and full of hate. The Internet, the media, and social media are amplifying the effect. A year ago, we watched the Conservative Party try a few...

6 Oct 2016

The Hidden Costs of Failing to Innovate in Sales

By | 2017-04-04T17:45:18+00:00 October 6th, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , |

What are you doing to innovate how you market and sell your products and services? If you are trying to survive and even thrive at today’s oil prices, these two functions are the key to competing and staying profitable.

27 Jun 2016

Who is the Hero In Your Story?

By | 2017-04-03T11:09:16+00:00 June 27th, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Sales, The Good Men Project|Tags: , , , , , , , , , , , , , , , , |

Who Is The Hero in Your Story

Great leaders and businesses have a story to tell. The best understand who the hero should be.

Many men have lost their place in the bigger story. We bought into one narrative that has not worked out and are now struggling to find a new one as the world rapidly shifts underneath us. Some are looking for a hero, and some are seeking to become one again. We […]

16 May 2016

Finding Balance On The Road To Competitive Advantage

By | 2017-04-03T11:10:29+00:00 May 16th, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , , |

Elephant on Tightrope - Balance

Businesses must walk a fine balance between innovation and standardization.

I don’t usually mention this, but I initially studied to be an engineer before circumstances sent me off on a different path. Maybe that training causes me to notice things or maybe seeing patterns is just a part of me.

Quite a few years ago, I observed something about Calgary road designs. It seems like every major intersection project was an […]