It is very easy to get into the habit of drifting from your strategic plan through inattention or chasing the shiny blue ball. We use all sorts of justifications for this but in general, it is better to complete the existing strategy than to change it constantly without thinking.
Before you start any major piece of work for your business you should always ask:
- What is the intended result of doing this?
- Why does that result matter?
The second question ties your work back to your strategy which is the critical piece that most business owners miss.
If it is not helping your business, why would you do it?
If you are happy with the answers, then it is time to plan and execute. Remember:
“Successful people make decisions quickly and change them slowly if and when at all.”
– Napoleon Hill, Author of Think and Grow Rich
If you need to change your strategy do so, but do so carefully and for the right reasons.