The Power of Passion in Business Goals

Most businesses I've come across write goals that are devoid of any passion.

Typical Goal Setting

A typical vision or long-term business goal.

  • 5000 customers
  • 20 million in revenue
  • Sell tools, coaching and training
  • Happy customers
  • by 2016

This is pretty clear so most businesses stop there.

Man on moon business big vision passion goal
A Better Version

By
2016, we are going to help 5000 business owners and their teams create dream
businesses that enrich the lives of everyone they touch. We will deliver so
much value through our tools, coaching and training that our
customers will gladly pay us $20 million and act as personal walking ambassadors (raving fans); allowing us to reach even more dream business builders in the future.

Goals With Passion

Same destination. Different style.

I think the second version provides not only more passion but a LOT more guidance to the team. The act of making powerful adjectives and adverbs come into reality is powerful tool.

Why aren't you adding passion to your business vision and goal setting?

Do it now. The world needs passionate companies who are making a difference.

By | 2017-04-03T11:32:46+00:00 January 23rd, 2013|Categories: Business Strategy, Doug's Blog|

About the Author:

Doug Wagner is an entrepreneur, President and Co-founder of Sunwapta Solutions. Sunwapta's mission is to help businesses transform from surviving to thriving, sustainable growth. From strategy to implementation, this means marketing, sales, managing your brand and delivering consistent value. Get more clients and keep them.